Strategic Advertising Campaigns
Auteur : Don E. Schultz, Beth E. Barnes
Date de publication : 1995
Éditeur : NTC Business Books
Nombre de pages : 370
Résumé du livre
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.