Managing Customer Relationships
Essentials of Advertising Strategy
The New Marketing Paradigm
Strategic Brand Communication Campaigns
IMC, The Next Generation
Stream-gaging Procedure
Sales Promotion Essentials
Brand Babble
Reliability Rules
Integrated Marketing Communications
Asia Branding
The Revolution and the Following Evolution of Integrated Marketing Communications
Measuring the Return on Investment for Advertising and Other Forms of Marketing Communications Using an Integrated Marketing Communications Planning Approach
Strategic Advertising Campaigns
Building Customer-brand Relationships
Rethinking Retail
Strategic Advertising Campaigns
Raising the Corporate Umbrella
Integrating marketing communications in an age of specialization