Marketing Fashion
Marketing Research
Multivariate Data Analysis with Readings
Advanced Issues in Partial Least Squares Structural Equation Modeling
Essentials of Marketing Research
Marketing
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Principles of Marketing
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
ISE Essentials of Marketing Analytics
Essentials of Marketing Research 4E (Bound)
Multivariate Data Analysis
Essentials of Business Research Methods
Factors Versus Composites
Loose Leaf for Essentials of Marketing Research
Modèles d'équations structurelles Partial Least Squares (PLS-SEM)