Essentials of Marketing
Auteur : Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Carl D. McDaniel
Date de publication : 2001
Éditeur : South-Western College Pub.
Nombre de pages : 579
Résumé du livre
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.