Marketing Management
Auteur : Harper W. Boyd, Orville C. Walker, Jean-Claude Larréché
Date de publication : 1998
Éditeur : Irwin/McGraw-Hill
Nombre de pages : 547
Résumé du livre
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.