Marketing Channels

Résumé du livre

Table of Contents Pt. I Marketing Channel Systems 1 Ch. 1 Marketing Channel Concepts 2 Ch. 2 The Channel Participants 32 Ch. 3 The Environment of Marketing Channels 78 Ch. 4 Behavioral Processes in Marketing Channels 118 Pt. II Developing the Marketing Channel 161 Ch. 5 Strategy in Marketing Channels 162 Ch. 6 Designing the Marketing Channel 196 Ch. 7 Selecting the Channel Members 234 Ch. 8 Target Markets and Channel Design Strategy 256 Pt. III Managing the Marketing Channel 279 Ch. 9 Motivating the Channel Members 280 Ch. 10 Product Issues in Channel Management 312 Ch. 11 Pricing Issues in Channel Management 342 Ch. 12 Promotion through the Marketing Channel 368 Ch. 13 Logistics and Channel Management 398 Ch. 14 Evaluating Channel Member Performance 426 Pt. IV Additional Perspectives on Marketing Channels 447 Ch. 15 Electronic Marketing Channels 449 Ch. 16 Direct Selling and Direct Marketing Channel Systems 480 Ch. 17 Marketing Channels for Services 506 Ch. 18 International Channel Perspectives 524 Pt. V Cases 549 Appendix 649 Index 676.