Corporate Entrepreneurship & Innovation

Résumé du livre

Finally, the teaching tool you have been looking for is available. CORPORATE ENTREPRENEURSHIP & INNOVATION, 2e, combines both matters in a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research, with a clear and informative how-to approach, the design of the sections and chapters in the book are developed around a summary model of the corporate entrepreneurship process. The text is designed in a professional format and look, so the level is aimed appropriately at graduate students and executive education. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. In this professional and original text, the what, how, where and who questions of corporate entrepreneurship are all answered.
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