The Innovation Zone
Auteur : Thomas M. Koulopoulos
Date de publication : 2011
Éditeur : Nicholas Brealey Publishing
Nombre de pages : Non disponible
Résumé du livre
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency' Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success' Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.