Telephone Survey Methods and Practices

Résumé du livre

This book is written in a user-friendly style for those that wish to perform valid and reliable telephone surveys or who want a good grounding in telephone survey research methods without all the jargon. A short introduction to telephone survey research is provided in Chapter 1. Chapter 2 discusses the business of doing telephone surveys. Chapter 2 focuses on ethics using examples from national and international professional associations. Chapter 4 describes how to propose a telephone survey within an organization and provides examples. Chapter 5 focuses on probability sampling methods and telephone in survey research. Chapters 6 to 7 detail how to develop and field telephone surveys and provide example question formats and overall telephone survey instrument design. Chapters 8 and 9 show how to do data entry and data analysis (e.g., frequencies, cross-tabulations and multiple regression). The last chapter shows how to present your results using charts. Additional resources are recommended at the end of each chapter for those who want to specialize in telephone survey research or subfields of sampling and/or data analysis. An Index is provided as well.