Convention Management and Service (AHLEI)
Auteur : Milton T. Astroff, James R. Abbey, American Hotel & Lodging Association
Date de publication : 2013-05-06
Éditeur : Pearson Education
Nombre de pages : 500
Résumé du livre
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.