Research Methods for Business

Résumé du livre

"This book powerfully illustrates the connection between business research and better decision making. It clearly fills the need to develop business research skills for both advanced undergraduate and graduate students in business programmes." Xavier Mendoza, Dean, ESADE Business School Research Methods for Business offers readers a unique balance of qualitative and quantitative research methods. Written in a lively and easy to read style, this book contains many real life business examples from Europe and Asia. This book is essential reading for students studying research methods at any level. The applied approach, focusing on empirical techniques provides comprehensive coverage across all business areas. Research Methods for Business includes: Applied examples for qualitative and quantitative approaches Practical illustrations of business research techniques Comprehensive coverage of ethics in business research A new continuing case in all chapters to illustrate application of concepts Data analysis boxes illustrating both Excel and SPSS A website to accompany the book can be found at wileyeurope.com/college/hair housing PowerPoint slides, test banks, data sets, a guide to Excel and other material for both students and lecturers.