How to Succeed in Advertising when All You Have is Talent
Auteur : Laurence Minsky, Emily Thornton Calvo
Date de publication : 1994
Éditeur : NTC Business Books
Nombre de pages : 261
Résumé du livre
Fourteen famous copywriters and art directors retrace their paths to offer insights into the creative process and frank recommendations on how to break into advertising, make contacts, prepare a portfolio, sell ideas and make a name in the industry