DIFFUSION OF INNOVATIONS 3RD E REV

Résumé du livre

Covers the theoretical framework and research evidence supporting an updated model of diffusion and presents a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. It reflects a more critical stance of difussion studies which have been based on a linear model of communication, the process by which messages are transferred from a source to a receiver. It shows the improved understanding that can be achieved by conceptualizing certain kinds of diffusion in light of the convergence model whereby participants create and share information with.