Money, Mood, and Mind: Exploring the Intersection of Emotion and Wealth

Résumé du livre

Knowing how to manage money well is not always enough. It also depends on how you act. And even for extremely intelligent individuals, good behaviour is difficult to teach.

The study of money—investing, personal finance, and business decisions—is typically taught as a math-based subject in which formulas and data provide precise instructions. However, in the real world, people do not use spreadsheets to make financial decisions. They are created at the dinner table or in a meeting room, where one's personal history, unique perspective on the world, ego, pride, marketing, and bizarre incentives are jumbled up.

In this ground breaking guide: Money, Mood & Mind: Exploring the intersection of Emotion & Wealth" author KJ Jensen teaches you how to better understand one of life's most important topics by dissecting the basic strategies that motivate and determine the financial success of modern consumers.