Understanding the Tween Market for a New Apparel Line

Résumé du livre

"Based on perceived changes in the market trends for the tween market, sizes 7 to 14, management has decided to introduce a new line of contemporary dresses that will appeal to the tween market. Students are asked to take the roles of merchandise manager, lead designer, marketing director, and sales team member to apply information derived from marketing research strategies to the creation, marketing, and retailing of this new line."--Bloomsbury Publishing.