WWHP 98.3FM Interactive Case Study

Résumé du livre

This exciting, CD-ROM-based case study gives users a dynamic alternative to the typical written case. Developed by Brian Wansink and three MBA students, this interactive case provides virtual reality interaction with the business world through interviews and interactive team situations. The scenario gives users the opportunity to apply their business knowledge as owners of a start-up radio station. They receive advice from a team of virtual consultants (four virtual MBA students), who help with key decisions for the radio station. The virtual consultants help users answer three important questions: What is the value of the radio station? Who is the real customer? Would you accept an offer for $225,000.00 to sell the station?