Hatching The Big Green Egg

Résumé du livre

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Here's how Big Green Egg founder Ed Fisher made a weird-looking grill the fastest-growing product in the barbecue industry: He started with the right product. Then he found its flaws and fixed them. He joined hands with the right partners and never stopped coddling customers. Finally, he let the ideas for promotion flow. If you have a similar quirky product, you can make it work, too. Back in 1974, I came across a new product that I knew was a winner: a u.