Relationship Marketing - Management of Customer Relationships with Relationship Marketing - Exploring Relational Strategies in Marketing
Auteur : Manfred Bruhn, John Egan
Date de publication : 2003-12-04
Éditeur : Pearson Education, Limited
Nombre de pages : Non disponible
Résumé du livre
This great vlaue Multi Pack offers two of our best sellers at one amazing price. It combines the expertise of Egan: Relationship Marketing:Exploring relational strategies in marketing (ISBN: 0273646125) with Bruhn: Relationship Marketing: Management of Customer Relationships (ISBN: 0273676016).