Strategic Management
Auteur : Peter L. Wright, Mark J. Kroll, John Alan Parnell
Date de publication : 1996
Éditeur : Prentice Hall
Nombre de pages : 704
Résumé du livre
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences.