Hitting the Headlines!

Résumé du livre

This work seeks to take the stress out of dealing with the media. It provides a step-by-step guide on the best way to get news into print, deal confidently with reporter enquiries and maximize the impact of good publicity. Insider tips include: the most effective way to approach news editors; how to place advertising to reach the maximum audience; how to ensure press releases become a headline story; and how to lessen the damage of bad or unwanted publicity.