Services Marketing
Auteur : Christopher H. Lovelock, Christopher H. [VNV] Patterson, Paul Patterson
Date de publication : 2011
Éditeur : Pearson Education Australia
Nombre de pages : 564
Résumé du livre
Summary: Combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. Patterson, University of NSW, Australia.