The Strategy and Tactics of Pricing
Auteur : Thomas T. Nagle, John E. Hogan (Ph. D.)
Date de publication : 2006
Éditeur : Pearson/Prentice Hall
Nombre de pages : 349
Résumé du livre
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.