Managerial Economics
Auteur : W. Bruce Allen
Date de publication : 2009
Éditeur : W.W. Norton
Nombre de pages : 684
Résumé du livre
The seventh edition of Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.