Product Returns for Omnichannel Fashion Retailer, QVC

Résumé du livre

"Television shopping network QVC offers merchandise through multiple channels (broadcast, online, mobile, and social media). As an omnichannel retailer they strive to create a seamless experience for shoppers across channels. QVC is organized around several operational divisions that must effectively work together to meet their merchandising goals and assure that customers are satisfied with the purchases that they have made. This case study describes a hypothetical dilemma for QVC around challenges with omnichannel retailing of fashion products - specifically, merchandising decisions associated with returned merchandise. Students are asked to evaluate merchandising options for QVC in addressing fashion brands with high rates of returns. Students are also asked to evaluate strategies that QVC divisions could implement to better manage customer expectations in an omnichannel retail environment."--Bloomsbury Publishing.