Services Marketing
Auteur : Christopher H. Lovelock, Sandra Vandermerwe, Barbara Lewis
Date de publication : 1999
Éditeur : Prentice Hall Europe
Nombre de pages : 718
Résumé du livre
This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation.
Instructor's Manual (0-13-020763-2).