Framing BSE

Résumé du livre

This thesis is a critical examination of newspaper coverage of Canadian-born cases of Bovine spongiform encephalopathy (BSE) discovered between May 2003 and December 2005. Data for the thesis has been compiled from three newspapers: the Edmonton Journal, the Calgary Herald, and the Globe & Mail. The Alberta newspapers were chosen for their proximity to the BSE discoveries, and the Globe & Mail was chosen for the national focus of its coverage. Using Faircloughs method of ordering discourses, I examine three discourses prominently featured in the coverage: the political discourse, the science discourse, and the socio-cultural discourse. I analyse the three discourses independently, incorporating relevant theory to further explicate the discourses. The primary focus of the thesis is on the newspaper coverage of the first Canadian-born BSE case, but newspaper coverage of additional discoveries are included to examine how the BSE media package changed over time.