Fashion Entrepreneurship

Résumé du livre

"'This is a useful step-by-step guide for starting your own apparel boutique or online business.' Marissa Zorola, University of North Texas, US. Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas"--Bloomsbury Fashion Central.