Strategic Management

Résumé du livre

Strategic vision and action are necessary to enhance a company's competitive superiority, achieve superior performance, and improve its value. Strategic Management introduces, explains, and analyzes the activities needed to develop, select, implement, and evaluate a firm's competitive strategy.

This book is designed to illustrate development, implementation, and reformulation of business strategy. Emphasis is placed on the need for awareness of, and accommodation to, changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered. The book presents, in an integrated fashion, much of the material covered in the exams leading to professional status as a Certified Management Accountant (CMA). The CMA exams and certification are administered by the Institute of Management Accountants (IMA).