Amazon.com, Inc
Auteur : Anne Hanson, Kathleen Kenney, James S. O'Rourke
Date de publication : 2012
Éditeur : SAGE Publications Limited
Nombre de pages : Non disponible
Résumé du livre
On January 15, 2012, Zappos, an Amazon subsidiary, was the victim of a purposeful hacking attack. CEO Tony Hsieh sent out a tweet, alerting customers that the systems had been penetrated and directing them to a letter with incident details and recommended customer actions. Given that security breaches have become an increasing concern due to the amount of data stored online, the public immediately criticized Zappos, and a class action lawsuit was filed. Tony Hsieh, and parent company CEO, Jeff Bezos, must decide if any additional payment is due to customers and how to retain brand equity and customer security going forward.