Marketing Management

Résumé du livre

This book has been primarily written to meet the needs of various students pursuing MBA /PGDBM/PGDM or other Management courses from different Indian universities. Therefore, the contents of the book are lucid & written in a language that is simple yet interesting. Most of the concepts have been explained with appropriate examples, cases & exercises. Though meant for students specifically, this book however, has its content so rich, covering almost every issue related to marketing, that even academicians and practitioners would find it extremely useful & would benefit immensely by using it as a reference book.