Introduction to Mass Communication: Media Literacy and Culture with Media Tours Student CD-ROM and Powerweb
Auteur : Baran, Stanley J. Baran
Date de publication : 2003-03-12
Éditeur : McGraw-Hill Education
Nombre de pages : 560
Résumé du livre
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.