Strategic Management

Résumé du livre

Your Competitive Advantage for Strategic ManagementRising to the top in any business involves getting others to recognize your value. This is your competitive advantage. In the business of strategic management, your first lesson in gaining a competitive advantage is choosing the right textbook.Strategic Management: Creating Competitive Advantages helps you rise to the top more quickly and more securely, climbing the ladder of success rung by rung, and avoiding missteps on your way up.Organized around the traditional sequence of topics and concepts in strategy, the Canadian Edition of Strategic Management: Creating Competitive Advantages focuses on contemporary topics in intellectual capital, entrepreneurship, globalization, and ethics, giving each step equal consideration. With a schematic chapter map and chapter objectives designed to keep you oriented, and real-life examples and cases developed to give you a view of how strategic management is done rightly (and wrongly!) in Canadian and world business, this Canadian Edition is your guide to climbing the ladder to success.