The Persona Principle
Auteur : Derek Armstrong, Kam wai Yu
Date de publication : 1997-05-08
Éditeur : Simon and Schuster
Nombre de pages : 240
Résumé du livre
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.