How a New Market Emerges from a New Radical Product Innovation

Résumé du livre

Our interest in writing this article is to create a bridge between the scholarly and academic research on technological innovation and a private sector, for-profit business model that implements the ideas on innovation and entrepreneurship, primarily in metro regional economies. In this article we explain how radical innovations create new future markets, and how investments can be targeted to those new innovative firms. We conclude that technology innovation is a market event, not a technological event. The first key indicator of a potential investment opportunity would be the news announcements about the formation of tiny new high tech ventures, who had obtained their first round of investment capital from local angels. What the investor is looking for is a very small and very obscure market event whose significance is not at all obvious, at first glance. The important point is that the investor is searching for the emergence of a new market, and not the introduction of a new technology.