Dreamweaving
Auteur : Michael Chandler
Date de publication : 2003
Éditeur : Pelican Publishing Company
Nombre de pages : 190
Résumé du livre
Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.