Development and Marketing Strategies for a Class of R&D Projects

Auteur : Abraham Mehrez, Charles E. Davis, David J. Pack, Orlando Behling, Paul C. Nutt, Randall S. Schuler, Stephen A. Buser, William B. Brueggeman, Jeffrey D. Fisher, Jonathan Page West

Date de publication : 1978

Éditeur : College of Administrative Science, Ohio State University

Nombre de pages : 34