Factors Affecting International Brand Equity and Brand Image

Auteur : Akihiro Yoshikawa, Annie H. Liu, Brian Woodall, Cheol S. Eun, David Methé, Douglas J. Puffert, E. Prater, Eric C. Chang, John Peter Stern, John R. McIntyre, John Sullivan Wilson, Koji Tanabe, Michael Kelly, Milind Shrikhande, Philip Shapira, Scott Andrew Shane, Stanley I. Warshaw, Thomas H. Noe, Valentine Long

Date de publication : 1997

Éditeur : Georgia Tech Center for International Business Education and Research, School of Management, Georgia Institute of Technology

Nombre de pages : 30