International Business
Auteur : John J. Wild, Kenneth L. Wild, Jerry C. Y. Han
Date de publication : 2000
Éditeur : Prentice Hall
Nombre de pages : 573
Résumé du livre
This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents examples from a non-North American viewpoint, giving students a global perspective. Available with GLOBE (CD-ROM with electronic Atlas and exercises).