Advertising and Social Change
Auteur : Ronald Berman
Date de publication : 1981-09-01
Éditeur : SAGE Publications
Nombre de pages : 154
Résumé du livre
Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives.
'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982