Superbrands
Auteur : James Curtis, Angela Pumphrey
Date de publication : 2004
Éditeur : Superbrands
Nombre de pages : 238
Résumé du livre
Aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The 7th edition of this publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there.