Creative Workforce

Résumé du livre

"Whether we describe them as Generation Y, the Net Generation, the Millennials or the Yuk/Wows, today's young people have grown up in a highly technologised environment. They interact, engage and disengage with greater speed and choice than ever before. But are they equipped for a work future in which creativity has become the defining feature of economic life? No longer the preserve of creative industries, 'creative capital' exists in industries where navigation, interactivity, border-crossing and forging new relationships can be crucial to success and productivity. In this important book, McWilliam argues that the way in which young people are being educated, particularly in Australia, demands a massive pedagogical shift and that creative capacity can be developed in the right learning environment. Using both local and overseas examples, McWilliam describes what creative capacities are, why they've become important to our work futures, and what is being done to optimise the creative capacities of young people."--Provided by publisher.