Relationship Marketing
Auteur : Manfred Bruhn
Date de publication : 2003
Éditeur : Pearson Education
Nombre de pages : 289
Résumé du livre
This work examines the current debates within relationship marketing to develop a theoretical and conceptual underpinning to the topic. Developing relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area.