Microeconomics for Managers
Auteur : David M. Kreps
Date de publication : 2004
Éditeur : Norton
Nombre de pages : 652
Résumé du livre
Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter s five forces, signaling, transaction costs, and incentives."