The New Elements of Digital Transformation
Auteur : Didier Bonnet, George Westerman
Date de publication : 2020
Éditeur : MIT Sloan Management Review
Nombre de pages : 9
Résumé du livre
Recent advances in digital technology and the shift to digital activity accelerated by COVID-19 make digital mastery more essential than ever. In this article, Didier Bonnet of IMD and George Westerman of MIT's Sloan School reappraise the elements of digital capability and identify where the opportunities lie for gaining competitive advantage in customer experience, internal operations, employee experience, and business model innovation, as well as the digital platforms needed to access them.