Marketing in a Week

Résumé du livre

Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, usingmarketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.This third edition has been fully revised and updated for the 2002 series relaunch.