International Marketing

Résumé du livre

International Marketing, Third Asia-Pacific edition,has been updated to reflect contemporary developments and examplesin international marketing. The text retains the strengths of theoriginal Global Marketing Management text by Masaaki Kotabeand Kristiaan Helsen, and is presented in an engaging andaccessible style.  International Marketing,Third Asia-Pacific edition, aims to help Australasian studentsunderstand contemporary international marketing activities andissues in an increasingly competitive marketplace.