Practical Business Research Methods

Résumé du livre

Abstract: A text for researchers, analysts, and advanced college students in the fields of business, economics, and agribusiness presents a systematic approach to problem solving using analytical tools and techniques. The 15 text chapters are organized into 3 parts. The first part details the concepts managers consider in setting up a business research project, providing a theoretical basis for the research process and practical applications of the theory. The second part describes the data collection tools available to managers and guidelines for making appropriate use of each tool. The final part of the text discusses how managers make use of collected information in the problem solving process, describing basic approaches for preparing data for analysis using book managerial and statistical analytical methods. Case studies and glossaries of terms andsymbols are appended. (wz).