Finding Market Research on the Web

Résumé du livre

The 2001 edition of this guide to online market intelligence has been fully revised and updated to direct novices and experts alike through an exhaustive list of online research location sources and strategies. It aims to enable you to streamline your research process and identify the most accurate market research sites. Written by the editor of The Information Advisor, this book brings you up-to-date information on a range of topics, including: detailed tips and techniques on do-it-yourself research; specifics on saving time with search engines and finder tools; corporate webcasts containing timely company news; directions to high profile IT analyst reports on the Web; sites to access free government market data; analyses of vertical business portals (vertals); and how to find quality e-journals and insider newsletters.