Managing in the Marketspace
Auteur : Jeffrey F. Rayport, John J. Sviokla
Date de publication : 1994
Éditeur : Division of Research, Harvard Business School
Nombre de pages : 10
Résumé du livre
The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."