22 Irrefutable Laws of Advertising
Auteur : Michael Newman
Date de publication : 2006-01-30
Éditeur : Wiley
Nombre de pages : 350
Résumé du livre
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.